Why buy in Puglia?

Cuisine

Puglia offers cuisine where simplicity goes a long way, thanks to the freshness of the ingredients and the incredible flavours that flourish in the heel of the Italian boot.

Food plays a key role in how travellers decide what destination to visit and there will be a real ‘scramble for reservations’ at the top restaurants. Many choose Puglia as a destination based on whether or not they can book a table and enjoy a world-renowned culinary experience.

region number PERCENTAGE
Tuscany 96 66%
Veneto 71 54%
Puglia 68 52%
Campania 65 50%
Lazio 63 48%
Sicily 61 47%
Emilia Romagna 60 46%
Piedmont 57 44%
Liguria 50 38%
Lombardy 48 37%
Umbria 46 35%
Trentino Alto Adige 33 25%
Marche 29 22%
Sardinia 26 20%
Friuli Venezia Giulia 25 19%
Val d’Aosta 22 17%
Calabria 22 17%
Abruzzo 21 16%
Basilicata 20 15%
Molise 11 8%

Heavenly beaches

The Pugliese coastline captivates millions of tourists every year and is equal parts heavenly and crowded during the peak season.

Puglia boasts 830 kilometres of breathtaking coastline. Fine sand, in a cave, at the foot of a cliff or at the end of a boat trip: you will have the opportunity to take a dip in Polignano a Mare, Capitolo, Torre Sant’Andrea, Torre dell’Orso, San Vito, Grottadella POESIA, Alimini or a variety of other incredible beaches.

Pugliese culture par excellence

If you visit the heel of the Italian peninsula, you will discover the traditional trulli of Alberobello. These are real treasures that have been listed as historical monuments by UNESCO and give the impression that time has stood still.

The region is renowned for its artistic heritage, which has been attracting visitors from all over Europe since the early 2000s.

Prehistoric and ancient heritage is important in the Puglia region, particularly in the Salento peninsula, which boasts the largest number of monuments from the period of the Roman Empire. It is also possible to discover remains in one of the leading archaeological museums in Italy in Taranto.

The region is renowned for its artistic heritage, which has been attracting visitors from all over Europe since the early 2000s.

Living in Puglia means learning the ‘tarantella’. This super-fast and vibrant dance sums up Italy and its festive spirit.

Tourism statistics in Puglia

  • • 4.2 MILLION ARRIVALS (+4% COMPARED TO 2018)
  • 15.5 MILLION VISITS (+2%)
  • 3.8 MILLION NIGHTS BY INTERNATIONAL VISITORS (+8%)
  • 3 MILLION DOMESTIC ARRIVALS (+1%)
  • AVERAGE STAY OF 3.7 NIGHTS
  • 11 MILLION NIGHTS BY ITALIAN VISITORS (+0.1%)
  • 1.2 MILLION ARRIVALS FROM ABROAD (+11.5%)

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